THE OPPORTUNITY

Westport Plaza is an instantly-recognizable and beloved legacy brand in the St. Louis Market.

After working with Westport Plaza on an updated brand strategy that identified their unique position, strengths and exciting opportunities in the market, they asked us to update their website. They wanted a design refresh and improved user experience to attract a new generation of guests and tenants.

Their existing website lacked important functionalities, was not mobile-friendly and was missing the fun, energetic feel visitors experienced at Westport Plaza. Based on their priorities, we built a playful, modern, mobile-friendly website that made it easy for users to find information on their extensive line-up of events, dining and entertainment offerings.

RESPONSIVE MOBILE DESIGN BRINGS THE IMMERSIVE DESKTOP EXPERIENCE TO MOBILE WITH VIDEO ACROSS ALL DEVICE PLATFORMS.

One of Westport Plaza’s top priorities was having a mobile-friendly, responsive website that made it easy for their guests to find events, entertainment and dining options. It was important to them that they provide easy access to amenities and booking for both guests and their hotel property tenants, Sheraton Westport Chalet Hotel and the Sheraton Westport Plaza hotel. We created a playful, colorful interface that makes it easy for guests to find important information, directions and get answers to their questions.

MOBILE WEBSITE WITH FULLSCREEN VIDEO

FULLSCREEN VIDEO INTEGRATION CAN MAKE A WEBSITE EXPERIENCE MAGICAL.

Working with the Westport team, one of our biggest aha moments was the insight that amazing, family-friendly events is one of Westport Plaza’s super powers. From there, we were able to establish the importance of a website platform that would give visitors the experience of that energy and magic in the palm of their hands.

UX MEETS UNIQUE

CREATING A SITE THAT’S EASY-TO-NAVIGATE IS AS IMPORTANT AS A GREAT DESIGN AESTHETIC.

Crafting a smart, intuitive website user experience goes hand-in-hand with designing a beautiful look. Our design-thinking approach integrates attention to aesthetic design and UX design at every step of the process.

One of Westport Plaza’s top priorities was event awareness and a user experience that made it easy for guests to learn the important details of events. Other top priorities included making it easy for guests to find dining, nightlife and entertainment options, information about directions and parking, and to make inquiries about leasing, private events and pop-up experiences. We built fun, easy-to-use directories and interfaces that hold the audience’s attention, offer a rich experience and help users find the resources and information they are looking for with a couple quick clicks.