About NOVEL

Novel is a creative firm that elevates brands by telling stories that matter. Leveraging 15+ years in publishing, we help brands grow by building meaningful relationships with audiences.

We specialize in brand strategy, design, digital marketing, websites, social media, SEO, photography and video.

We have a portfolio of work featuring product launches, brand pivots, improving digital KPI’s and reaching new audiences.

OUR services

Brand Strategy
Branding + Identity
Design
Digital marketing
Websites
Photography
Video
Messaging for press, social media, and digital platforms
SEO
Influencer marketing
Marketing plans
Consulting + Executive Coaching

Digital Marketing Services

Analyze, review and restructure social, and digital properties, SEO, email capture and automation systems to improve ROI
Digital advertisement design, targeting, placement, optimization, review, and reporting
Website landing page review, testing, optimization and integration with advertising/email systems
Automated email development, review, and optimization for conversions
Full-funnel digital marketing system development to automate increased awareness, increase in social followers, email capture and prospect nurturing campaigns to increase sales
Develop and execute digital campaigns to achieve predetermined targets
Prioritize low-lift high-yield and sustainable opportunities for clients
Develop a holistic digital strategy including new and existing assets

Digital Platforms + Certifications

Facebook, Facebook Ads, Facebook Analytics

Instagram, Instagram Ads
LinkedIn, LinkedIn Ads
Twitter, Twitter Ads, Twitter Analytics
Google Ads, Google Analytics, Google Data Studio, Google Drive, Google Grants
Hubspot, MailChimp, Salesforce
HTML/CSS
Unbounce
WordPress, Squarespace, Wix, Webflow

what our clients say

"Our marketing work with Novel has been a game changer for the Dr. Scholl’s brand. The team at Novel serves as an extension of our internal team and has demonstrated strong tactical abilities but even stronger strategic aptitude. The team is sharp, focused and dedicated – working diligently to understand our consumer, the competitive landscape and continually producing innovative solutions to business challenges. Best of all they are fun, sharp and genuinely interested in making our business better."

Holly Campbell, Vice President of Marketing, Caleres, Inc.

“The team at Novel was instrumental in solidifying our tone of voice and brand identity. The Novel team became a part of our leadership team and with their guidance we clarified competitive advantages and positioning. Their facilitation process, guided us to creative alignment so we could create compelling content that was tied to business goals.

Kunthearath Nhek-Morrissey, Vice President, Big Heart Tea

“As a creative and strategic partner, Novel has helped connect our stories with new audiences. The Novel team took the time to understand how the adult audience education needs are different and then crafted a content marketing strategy to focus on compelling stories that uplifted students while driving new search engine traffic.

The Novel team is also a creative photography powerhouse shaping a visual image that resonates just as strong as the written word. Most important of all, they listened and continued to offer strategy suggestions as marketing goals shifted with each academic year.”

Jon Hinderliter, Director of Marketing & Communications, Washington University in St. Louis

“We’ve worked with the Novel team on a wide range of projects. Across all services, the Novel team consistently delivers creative solutions, employs top-notch talent, and provides superior knowledge and support for our organization. Novel has proven to be an extremely valuable partner for Westport Plaza.”

Sarah Herr, Marketing Manager, Westport Plaza

"In cooperation with the St. Louis Regional Chamber and members of the St. Louis Regional Marketing Collaborative, we hired Novel to create a magazine designed to bring our brand to life. The resulting work featuring a series of St. Louis moments and profiles of many of the young personalities shaping our region exceeded our expectations and is now in its third reprinting.”