SWIRL CANNED WINE
BRAND NAMING // LOGO + BRAND IDENTITY // WEBSITE // SEO // VIDEO // PHOTOGRAPHY // ART DIRECTION
NV BEVERAGE NEEDED A BRAND NAME, VISUAL IDENTITY, BRAND STRATEGY, WEBSITE AND PHOTOGRAPHY FOR THE LAUNCH OF THEIR NEW CRAFT, CANNED WINE BRAND
THE OPPORTUNITY
SWIRL SANGRIA IS A FUN AND DELICIOUS CRAFT CANNED WINE MADE WITH ARTISANAL WINES AND REAL FRUIT.
The family of one of Missouri’s most renowned wineries was interested in expanding into a new market segment by launching an artisanal canned wine brand. They sought out Novel to work with them to create a fresh, modern, elevated brand with a playful spirit. Their priorities for the brand were that it would stand out on retailer shelves, while communicating the craft and intention behind the wine growing and artisanal recipes.
BRAND NAME + Logo + Brand Identity
FresH, Modern DESIGN WITH A PLAYFUL TWIST
SWIRL needed elevated branding that would communicate the sophistication of their artisanal winemaking and locally-grown ethos with a fun, playful spirit that would appeal to today’s consumers looking for new canned alcohol beverage experiences. To achieve this we combined a modern typeface and clean design with playful graphics and a fresh, colorful palette. The result is an inviting, unforgettable and immediately identifiable logo and brand identity that sets them apart in the regional market and positions the brand for national growth.
Product Photography + PACKAGING DESIGN
As a Start-up entering a new Market, IT WAS IMPORTANT FOR SWIRL TO HAVE A UNIQUE, MEMORABLE VISUAL iDENTITY THAT WOULD RESONATE WITH THEIR TARGET AUDIENCE AND DRIVE RETAIL SALES.
SWIRL needed labels, packaging and marketing imagery with an elevated presence that would appeal to consumers, wine shops, specialty retailers and key distributors. Our design team created a packaging and label system paired with playful, original photography that captures the brand’s effervescent spirit while emphasizing their key artisanally crafted, real-fruit messaging.
PLAYFUL ANIMATIONS & COLORFUL GRAPHICS CREATE A MEMORABLE WEBSITE EXPERIENCE
A rich, colorful website with original graphics and imagery drives conversion by capturing the attention of consumers, retailers and distributors seeking new beverage experiences in the fast-growing canned alcohol category.
BEAUTY + DATA
CONVERSIONS HAPPEN AT THE INTERSECTION OF BEAUTY and EASe
As a new brand in the canned alcohol beverage category, SWIRL needed a website that would get the attention of consumers, wholesalers, retailers and distributors alike. The ownership group understood that captivating visual design and imagery would play a critical role in attracting attention in the growing canned beverage category.
Our design-thinking approach links data analyses and SEO to aesthetics and UX design at every step of the process to deliver a seamless user experience around their key conversion priorities.
MOBILE-FRIENDLY WEBSITE DESIGN
RESPONSIVE MOBILE DESIGN Immerses visitors In THE PLAYFULNESS AND ENERGETIC SPIRIT OF SWIRL CANNED WINE
From social-media click-throughs to curious shoppers, we know that over 50% of SWIRL’s web traffic will come from mobile devices making it critical that the mobile experience is visually captivating and easy to use. Through a combination of smart UX design, colorful imagery and animated graphics we immerse visitors in the playful, inviting world of SWIRL wines to reinforce our key marketing messages.
