KRANZBERG ARTS FOUNDATION - BRAND PLATFORM, MESSAGE MATRIX, DESIGN
Kranzberg Arts Foundation came to Novel for branding & identity and a communication strategy. We created a framework for them to communicate with collaborators, visitors and supporters. The work included: brand identity (logo, guidelines, photography treatment, sample campaign), content strategy (content pillars, mission/vision statement, story angles, sample social media calendar, audiences and messages matrix) and a brand book that could be shared with collaborators and contributing storytellers.
