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Journal

 

3 Simple Tips to Grow Your Social Media & Email Audiences

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When you're trying to build a social media or email audience there are a few simple things you can do that will result in consistent, authentic growth. There are also a few things you can do that will kill your momentum.

Understanding the intricacies of the social media and email marketing world can take years, plus it's always changing. But, if you're looking for a few good ways to get ahead of the game, keep reading. 

1 / Consistency
This tip works for social media and email marketing. On social, you have a matter of seconds to capture someone's attention and get them to follow. Once they click "follow" you need to keep them coming back. The only way to do that is to post good, diverse content every single day. Media mastermind Gary Vaynerchuk suggest “15 Touches” or 15 distinct connections with your audience a day.

When emailing your audience, you can't hook them in and then release. Continue to give them good information weekly. Be a resource for your industry. 

 2 / Engagement
You may have heard this before, but engagement is everything right now. And the only way to get people to engage with you is, you guessed it, to engage with them. For social, this means likes, comments, DMs and building intentional relationships with people in your market. For email, this means engaging subject lines and resourceful information that people actually want to read. 

3 / Don't Use Sales Graphics or Bad Photography 
This one is hard, but it's a simple truth. On social media, people aren't interested in looking at bad photography unless it comes paired with an incredibly impactful message that additionally relates to the photo. And sales graphics simply don't work. 


Ready to take this to the next level? Drawing on our long publishing and marketing background, we have been growing these audiences for years. We tripled a social media following for one of our brands in one year, and we share our knowledge with our partners. We'd love to work with you. Get in touch and let us know how we can help. Email us at hello@hownovel.co.