Trost Dental
As an influential dentist with a high-profile, national reputation, Dr. Lori Trost, DMD, needed a modern website, video, photography and digital strategy for the launch of her new practice, Trost Dental.
We worked with Dr. Trost and the Trost Dental team to analyze their business strategy and the local and regional market to determine our marketing priorities and establish baselines. Based on our research and competitive analyses of dental services providers in the cosmetic and sleep categories, our team developed a website, strategy, digital marketing plan and visual assets to maximize SEO, drive bookings and generate revenue.
MOBILE-FRIENDLY WEBSITE DESIGN WITH ONLINE BOOKING
RESPONSIVE MOBILE DESIGN WITH AN EASY-TO-NAVIGATE INTERFACE BUILT TO MAXIMIZE SEO AND DRIVE ONLINE SCHEDULING
Based on growing customer demand, mobile-friendly booking has become a critical offering for dental offices. We prioritized conversion with a sophisticated SEO strategy and smart UX and UI design to give users the information they need to book their appointments online with a few taps of the screen.
MOBILE MARKETING
DIGITAL MARKETING, SEO AND CONVERSION STRATEGIES STARTED WITH AN ANALYSIS OF THE COMPETITIVE LANDSCAPE
Organic search is one of the most essential marketing tools for a thriving dental practice. We developed a comprehensive SEO strategy that utilizes content, keywords and mobile-friendly design to maximize organic search.
BEAUTY + DATA
CONVERSIONS HAPPEN AT THE INTERSECTION OF BEAUTY AND EASE
Trost Dental needed their website to drive bookings, provide patients with a secure dental healthcare portal for their private information and act as a platform for Dr. Trost’s national public speaking tours.
Our design-thinking approach links data analyses and SEO with aesthetics, UX and UI design to deliver a seamless user experience around key business needs and conversion priorities.
IMMERSIVE FULL-SCREEN VIDEO ON DESKTOP
FULL-SCREEN VIDEO INTEGRATION CAN MAKE A WEBSITE A HIGHLY-EFFECTIVE BRAND COMMUNICATION AND CONVERSION TOOL
One of Trost Dental’s top priorities was a brand video that would communicate their commitment to patient care, safety and delivering services with the latest technology.
We created a video featuring Dr. Lori Trost to highlight her caring team, their modern, comfortable offices and advanced technology. And, we were able to maximize Trost Dental’s investment in quality video by leveraging the assets across our digital and content strategy to maximize their SEO.
Video + Photography
High-Quality video and image assets CONVEY EXPERTISE AND BUILD CUSTOMER TRUST To drive conversion and revenue
Trost Dental understood that in the highly-competitive dental market, it’s important to build a brand with a professional presence that establishes expertise, reputation and trust with prospective patients. We worked with them to create high-quality video and photography assets to tell their brand story and support their revenue-driven marketing strategy.
