high Concept Website
WEBSITE // SEO // PHOTOGRAPHY // LOGO + BRAND IDENTITY
High Concept Needed a brand identity, logo, website and Digital Strategy to generate visibility for their Design and Build Business within the emerging cannabis market
THE OPPORTUNITY
High Concept Design & Build Specializes in Dispensaries and Grow facilities for the emerging cannabis market.
High Concept Design & Build was founded by a general contractor with 20+ years experience who has become known as one of the top design, build and construction firms in the midwest region specializing in home remodels, retail stores and innovative commercial concepts. They launched High Concept to serve the emerging cannabis market and came to us seeking a brand identity, website and strategy that would connect with the playful, irreverent ethos of the cannabis industry.
We created a bold, memorable brand identity and dynamic, mobile-responsive website with video. Incorporating playful colors and graphics, we built an interactive design that prioritizes conversions by quickly and smoothly guiding users to essential information.
MOBILE-FRIENDLY WEBSITE DESIGN
RESPONSIVE MOBILE DESIGN BRINGS your brand story to every kind of user.
Having an interactive, mobile-friendly website was essential for High Concept. This meant creating a responsive layout that would automatically be optimized for any device. We worked to organize information in a thoughtful way, creating an intuitive user experience that prioritizes conversions.
MOBILE WEBSITE WITH FULL-SCREEN VIDEO
FULL-SCREEN VIDEO INTEGRATION CAN MAKE A WEBSITE EXPERIENCE MAGICAL.
Based on the High Concept team’s marketing priorities, we dug into the data to identify the demographics of cannabis start-up entrepreneurs and researched the competitive landscape. Based on our learnings, we knew it was important to highlight High Concept’s unique design process, depth of engineering experience and the caliber of their craftsmen in order to differentiate them within the cannabis dispensary and grow facility market.
Through these insights we were able to establish a strong concept to guide the design of their brand and website. Implementing a full-screen video strategy gave us the ability to show their product in action and tell the complex story of their capabilities in a simple, immersive way.
UX MEETS UNIQUE
Conversions Happen at the intersection of Highly Engaging Design and Ease-of-Use.
Our UX and visual design teams work together to connect the dots between the visual design and a seamless user experience, weaving together aesthetic and UX design in a thoughtful way. This involves integrating information while thinking about aspects of branding, usability and function.
We utilized the High Concept logo and green colors throughout the website to reinforce the brand identity, and we built easy-to-use buttons and forms to provide a frictionless conversion experience.
IMMERSIVE FULL-SCREEN VIDEO ON DESKTOP
FULL-SCREEN VIDEO INTEGRATION IS A KEY Conversion Tool.
High Concept needed a website that would immediately identify their brand as a specialty cannabis-industry firm while simplifying the communication of their complex design, build and engineering capabilities. We implemented full-screen video to tell their story and maximize conversions through organic search.
Logo + Brand Identity
Bold Colors And A Strong Typeface Paired With Instantly Recognizable Iconography
High Concept Design & Build needed memorable, eye-catching branding that would connect with the playful, irreverent ethos of the cannabis industry. We combined the symbolism of the color green and iconic cannabis leaf with a strong, confident typeface for an identity that instantly communicates the message that the High Concept brand is a team of competent experts who are serious about business yet approach their work with the kind of relaxed, playful style that resonates within the burgeoning, hemp, marijuana and CBD marketplace.
