ConSULTING SERVICES

Create a culture that supports innovation, responsiveness and trust.

Set up a content architecture that makes it easier to create stories.

Develop a framework to ideate, innovate and measure experiments.

CREATIVE CAMP FOR CORPORATIONS

Empathy is Everything in Today’s Market: Spend time stepping into your customer’s shoes. We’ll do persona activities, role playing and customer journey exercises in this fun, hands-on workshop. Participants who have done this workshop say they felt “focused” and “clarity” after the exercises.

Idea Fest: Spend time creating, ideating and innovating with your colleagues. In this workshop we’ll do creative exercises that stimulate your mind and body to maximize creativity and fun. Participants say they felt “energized” and “connected” after this hands-on workshop.

The Power of Storytelling: In this hands-on workshop we’ll dive into the power of stories. We’ll look at brands who have created movements and significant growth and then spend time with our own stories and the stories we are currently exploring with our brand. Brand teams who have done this workshop say they walked away feeling “inspired” and “excited about their brand.”

Custom Creative Camp: Do you have a current creative problem you’d like to explore together? Novel can create custom workshops based on your current needs.

CONTENT LAB for corporations

We work with your team to set up the content architecture that will make content creation easy and fun.

Here are some of the items we explore in our Content Lab series:

Understanding the kind of content your key audiences want and how to give it to them consistently.
How to connect content to business goals.
How to use data to increase engagement.
Identify team needs and create an effective team structure.
Exploring ways to make content creation easy and fun.
Accountability: a focused team creates great content (Identify KPIs and measuring tools).

AGILE marketing playground For corporations

We work with your team to create an engineering culture that leads to consistent innovation and aligned business growth.

Here’s the framework we use:

Framework and Tools: Why agile processes have led to higher innovation, creativity and employee engagement.
Environment: Team structure and office layout.
Accountability: How to measure results.
Prioritizing: How we’ll prioritize initiatives based on ROI and resources needed.
Communication: Efficient and effective ways of collaborating and creating accountability.
Culture: Fostering curiosity, courage and commitment.
Creating a culture of curiosity and accountability.
Shortening the feedback loop.
Accountability in a culture of reframing “failures.”
Ways to keep the customer central.
Making room for new: resources, time, budgets.

CONSULTING + EXECUTIVE COACHING

Work with Novel co-founder Elizabeth Tucker 1:1 or as a leadership group. Elizabeth has been an entrepreneur and publisher for twenty years. She has created multiple brands, launched several publications and launched civic and philanthropic initiatives. She is passionate about equity, sustainability and empowering female leaders to collaborate, innovate and grow brands. Here are Elizabeth’s areas of expertise:

Executive coaching
Business growth
Navigating change (industry, marketplace, workforce)
Prioritizing resources and new business opportunities
Increasing employee engagement
Improving content strategy (customized content, content calendars for each platform)
Launching a content studio
Building agile marketing processes (KPIs/OKRs, experimentation)
Increasing innovation in the culture (low drama, high trust)
Improving sales (conversion, retention)

what our clients say

"Our marketing work with Novel has been a game changer for the Dr. Scholl’s brand. The team is sharp, focused and dedicated – working diligently to understand our consumer, the competitive landscape and continually producing innovative solutions to business challenges. Best of all they are fun, sharp and genuinely interested in making our business better."

Holly Campbell, Vice President of Marketing, Caleres, Inc.

“The team at Novel was instrumental in solidifying our tone of voice and brand identity. Their facilitation process, guided us to creative alignment so we could create compelling content that was tied to business goals.

Kunthearath Nhek-Morrissey, Vice President, Big Heart Tea

“As a creative and strategic partner, Novel has helped connect our stories with new audiences. The Novel team took the time to understand how the adult audience education needs are different and then crafted a content marketing strategy to focus on compelling stories that uplifted students while driving new search engine traffic. Most important of all, they listened and continued to offer strategy suggestions as marketing goals shifted with each academic year.”