bower leet design architecture
LOGO + BRAND IDENTITY // WEBSITE // SEO // DIGITAL STRATEGY
BOWER LEET DESIGN NEEDED A BRAND IDENTITY, LOGO, WEBSITE AND DIGITAL STRATEGY TO ALIGN WITH THEIR MODERN ETHOS AND MINIMALIST APPROACH TO DESIGN.
THE OPPORTUNITY
Bower Leet Design is a full-service design firm based in St. Louis, specializing in architecture, interiors, and exhibit design.
Bower Leet Design was founded by award-winning architect and designer, Susan Bower. With more than 30 years of experience and an impressive roster of clients, Susan’s practice marries architectural prowess with interior beauty through a fluid design philosophy that’s both creative and intelligent.
Bower Leet Design needed a website that would appeal to high-net-worth property owners interested in modern architecture and interior design, as well as museum curators seeking exhibition design services.
They presented us with the task of developing a brand identity and website that aligned with the firm’s clean aesthetic and clever, playful approach to highlight their portfolio of work.
Logo + Brand Identity
CLEAN, MODERN ELEMENTS COUPLED WITH PLAYFUL, WHIMSICAL COLORS
Bower Leet Design wanted a refreshed logo and color palette that would match the firm’s smart modern aesthetic and evoke the warm playfulness of their spirit. Drawing inspiration from modernist designers like Alexander Girard and his mid-century collaborators at Herman Miller, we created a logo that combines symbolism, shape, and color to communicate both the modern style and harmonious, human-centered thoughtfulness that characterize Bower Leet’s work.
UX MEETS UNIQUE
CONVERSIONS HAPPEN AT THE INTERSECTION OF HIGHLY ENGAGING DESIGN AND EASE-OF-USE
Our UX and visual design teams worked in unison to connect the dots between the visual design and a seamless user experience, weaving together aesthetic and UX design in a thoughtful way. This involves the careful integration of information while thinking about aspects of branding, usability, and function.
IMMERSIVE ON-BRAND EXPERIENCE
POLISHED ON-SCREEN LAYOUT PAIRED WITH INTERACTIVE DESIGN ELEMENTS TO ENGAGE SITE VISITORS
We employed a minimalist design approach that aligns with the modern aesthetic of Bower Leet’s design philosophy. Deliberate use of white space, geometric lines, and symmetry tell a story that communicates the firm’s approach, while the clean layout and seamless navigation create a showcase that makes their work the hero. The implementation of subtle animations when hovering over images throughout the site adds to the thoughtful user experience, highlighting the way that the firm brings life and subtle surprises to the spaces they design.
MOBILE-FRIENDLY WEBSITE DESIGN
RESPONSIVE DESIGN BRINGS BOWER LEET DESIGN’S BRAND STORY TO LIFE ACROSS ALL TYPES OF MOBILE DEVICES
Having an interactive, mobile-friendly website was critical for Bower Leet Design, allowing prospective clients to explore their portfolio of work and experience their design vision optimally on any device.
A MOBILE WEBSITE THAT WINS BUSINESS
FORM MEETS FUNCTION WITH AN IMMERSIVE MOBILE INTERFACE THAT HIGHLIGHTS THEIR PRIMARY SALES TOOL – THEIR PORTFOLIO OF WORK
Our clean, responsive site design relies on simple navigation paired with the bold use of color that brings Bower Leet Design’s work to life. Emphasizing the elevated perspective of Bower Leet's architectural perspective, form follows function throughout our mobile design with an easy-to-use mobile interface and clear, streamlined navigation that places the imagery of their projects front and center.