ACCLIMATE
MESSAGING // LOGO + BRANDING // WEBSITE // SEO // ART DIRECTION // SALES STRATEGY
ACCLIMATE NEEDED A NEW NAME, BRAND IDENTITY, LOGO, WEBSITE, TAGLINE, MESSAGING, MARKETING STRATEGY, AND SALES STRATEGY TO REBRAND FOR NATIONAL GROWTH.
THE OPPORTUNITY
Acclimate works with COMPANIES RANGING FROM STARTUP TO FORTUNE 500 COMPANIES to hire and retain top talent.
Acclimate’s mission to attract top talent to the St. Louis region, will be expanding to serve markets outside the St. Louis region. The team’s passion for creating meaningful relationships and engaging experiences for candidates makes them truly unique in the talent acquisition space.
Acclimate needed a new name, brand identity, messaging, and website to position them for growth. Because many of their clients are Fortune 500 companies they needed a brand that felt national and a website that supported their business goals. Acclimate hired Novel for our design-thinking approach that connects design and messaging to key audiences to drive business growth. We created a brand and website to position them as a peer in the corporate environment and prepare them for future national expansion.
BRAND NAME + Logo + Brand Identity
FRESH INTERACTIVITY MEETS PROFESSIONAL PURPOSE
Acclimate needed a new name, logo, and color palette that would communicate what they offer in a clear and powerful way. After a decade of being in business, they realized the marketplace for talent acquisition was expanding and they were in a good position to expand along with it, so they wanted a fresh look that would position them for their next chapter. After we did market research about what their prospective clients were looking for in a talent acquisition partner, we created a logo and mark that was both elevated and smart. Acclimate is all about talent connecting with place as an important part of their decision-making process on whether or not they will take a job. For companies recruiting top executives, being able to land the right candidate could mean millions of dollars for the company. And for most candidates place, and the quality of life that goes along with it has become more important than ever before. We used the familiar place iconography as our mark to signify that Acclimate knows how important place is for both candidates and companies. We also discovered in our research that data is the most important thing to prospective clients, so we put statistics and data front and center on the website. And our research revealed that HR departments are recruiting a diverse group of talent, so we chose illustrations that reflected the diversity of the talent they are seeking.
UX MEETS UNIQUE
CONVERSIONS HAPPEN AT THE INTERSECTION OF HIGHLY ENGAGING DESIGN AND EASE-OF-USE
Our UX and visual design teams work in unison to connect the dots between the visual design and a seamless user experience, weaving together aesthetic and UX design in a thoughtful way. This involves the careful integration of information while thinking about aspects of branding, usability, and function.
BEAUTY + DATA
CONVERSIONS HAPPEN AT THE INTERSECTION OF BEAUTY and EASe
Our website and digital strategy included an analysis of their customer journey and sales funnel to ensure the eye-catching design and mission-driven copy converted to leads and sales.
Our design-thinking approach links data analyses and SEO to aesthetics and UX design at every step of the process to deliver a seamless user experience around their key conversion priorities.
Copywriting focused on keyword SEO marketing strategies that drive awareness, leads, demand, and conversions.
MOBILE-FRIENDLY WEBSITE DESIGN
REACHING PROSPECTIVE BUYERS WHERE THEY ARE
Trends indicate that mobile websites are frequently the first discovery point for users. With this top of mind, Novel set out to ensure that this experience was fast, easy-to-use, captivating, and compatible across all devices including tablets and mobile phones to drive conversion for Acclimate. Stunning visual elements combined with responsive UX design, clear navigation and easy-to-read type transport website visitors to Acclimate’s mission and services from the palm of their hands.
SMART MOBILE UX DESIGN DRIVES CONVERSIONS
Our clean, responsive site design relies on simple navigation paired with the bold use of color that brings Acclimate’s brand to life. Emphasizing the national quality experiences Acclimate creates for candidates, form follows function throughout our mobile design with an easy-to-use mobile interface and clear, streamlined navigation.