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  <url>
    <loc>https://www.hownovel.co/journal-1/2019/8/26/learning-to-grow-your-business-with-novels-brand-lab</loc>
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    <lastmod>2019-12-05</lastmod>
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      <image:title>Journal - Learning to Authentically Grow Your Business with Novel's Brand Lab</image:title>
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      <image:title>Journal - Learning to Authentically Grow Your Business with Novel's Brand Lab</image:title>
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      <image:title>Journal - Learning to Authentically Grow Your Business with Novel's Brand Lab</image:title>
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  <url>
    <loc>https://www.hownovel.co/journal-1/2019/10/6/an-ode-to-the-importance-of-detailed-food-photography-and-styling</loc>
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  <url>
    <loc>https://www.hownovel.co/journal-1/2019/12/4/congratulations-aptitude-design-and-build</loc>
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    <lastmod>2019-12-05</lastmod>
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  <url>
    <loc>https://www.hownovel.co/journal-1/2019/12/18/a-pause-for-reflection-and-appreciation</loc>
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    <lastmod>2020-01-21</lastmod>
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      <image:title>Journal - A Pause For Reflection and Appreciation</image:title>
      <image:caption>Novel Marketing Agency St. Louis created a responsive, mobile-friendly website with video for legacy brand, Westport Plaza. Novel Marketing Agency created a digital marketing plan to maximize organic search SEO and targeted paid digital advertising along with video, photography and a content marketing strategy for the new Westport Plaza Brand.</image:caption>
    </image:image>
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      <image:title>Journal - A Pause For Reflection and Appreciation</image:title>
      <image:caption>Novel Marketing Agency St. Louis created a responsive, mobile-friendly website with video for High Concept Design and Build. High Concept Design and Build specializes in dispensaries and grow facilities. Novel Marketing Agency created a bold, memorable brand identity and dynamic, mobile-responsive website with video. Incorporating playful colors and graphics, we built an interactive design that prioritizes conversions by quickly and smoothly guiding users to essential information.</image:caption>
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      <image:title>Journal - A Pause For Reflection and Appreciation</image:title>
      <image:caption>Novel Marketing Agency St. Louis created a responsive, mobile-friendly website with video for Patricia McKelvey of McKelvey Vineyards.Novel Marketing Agency created a digital marketing plan to maximize organic search SEO and targeted paid digital advertising along with video, photography and a content marketing strategy for the new McKelvey Vineyards Brand.</image:caption>
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      <image:title>Journal - A Pause For Reflection and Appreciation - Exploring the role of design in our lives at Parti.</image:title>
      <image:caption>Co-founder Attilio D’Agostino led a panel discussion with experts in design at Centro Modern Furnishings.</image:caption>
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      <image:title>Journal - A Pause For Reflection and Appreciation - Expanding a brand and audience at Brand Lab.</image:title>
      <image:caption>Co-founder Elizabeth Tucker co-facilitated a marketing workshop with 15 entreprepreneurs interested in growing their businesses.</image:caption>
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      <image:title>Journal - A Pause For Reflection and Appreciation - Increasing creative flow.</image:title>
      <image:caption>Co-founder Elizabeth Tucker co-facilitated a creative workshop with 35 community members as a part of St. Louis Design Week. The workshop focused on meditation, movement and creative collaboration.</image:caption>
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      <image:title>Journal - A Pause For Reflection and Appreciation - Delving into a new kind of leadership.</image:title>
      <image:caption>This year the Novel team started a Conscious Leadership Book Club. We are exploring ways to show up to our work and each other differently. And we might be wiggling.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1576788085737-7SR4ES7XU2MIQQIGAXQM/Trost%2BDental%2BWebsite%2BBy%2BNovel%2BMarketing%2BAgency.png</image:loc>
      <image:title>Journal - A Pause For Reflection and Appreciation</image:title>
      <image:caption>Novel Marketing Agency St. Louis created a responsive, mobile-friendly website with video for nationally-recognized cosmetic dentist, Lori Trost, DMD, for her new practice, Trost Dental, serving the St. Louis and Southern Illinois region. Novel Marketing Agency created a digital marketing plan to maximize organic search SEO and targeted paid digital advertising along with video, photography and a content marketing strategy for the new Trost Dental brand.</image:caption>
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      <image:title>Journal - A Pause For Reflection and Appreciation</image:title>
      <image:caption>Novel Marketing Agency St. Louis created a responsive, mobile-friendly website with video for Patricia McKelvey of McKelvey Vineyards.Novel Marketing Agency created a digital marketing plan to maximize organic search SEO and targeted paid digital advertising along with video, photography and a content marketing strategy for the new McKelvey Vineyards Brand.</image:caption>
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  <url>
    <loc>https://www.hownovel.co/journal-1/we-played-in-space-spacewalker-website-by-novel-marketing-agency-st-Louis</loc>
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  <url>
    <loc>https://www.hownovel.co/journal-1/2020/2/5/our-favorite-videos-from-2019</loc>
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    <lastmod>2020-02-05</lastmod>
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  <url>
    <loc>https://www.hownovel.co/journal-1/2020/2/12/redefining-missouri-wine</loc>
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    <lastmod>2020-02-26</lastmod>
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    <lastmod>2022-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/6e9f1408-f274-45b8-899d-88996c55c72f/Acclimate-talent-attraction-agency-branding-and-website-by-Novel-marketing-agency-st-louis.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1512497728548-ABZHN60682CE2Y9QJQPL/V16_i5_cover+back+%281%29.jpg</image:loc>
      <image:title>Case Studies - ALIVE MAGAZINE</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/0fad9b6d-9f55-40ce-b202-0531870d934f/Reid-Group-luxury-real-estate-developer-branding-and-Website-By-Novel-Marketing-Agency.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/11044991-8870-490a-a55f-3d60abc1cdb1/Bower_Leet_Design_Architect_Website_Branding_Case_Study_By_Novel_Marketing_Agency_St_Louis.png</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1512497777344-ZNCNW6WBICD0RC4DOIGV/Guided+St.+Louis+By+Novel+Marketing+Agency</image:loc>
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    <image:image>
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      <image:title>Case Studies - Dr. SCHOLL’S SHOES</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1515084269101-DX4NB5HVQ155HWTK9M31/Caleres+Photography%2C+Video%2C+Art+Direction+by+Novel+Marketing+Agency+St.+Louis</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1514924462490-2ET0MUKQO26MU7W0DFTB/DH4A2336-2.jpg</image:loc>
      <image:title>Case Studies - URBAN CHESTNUT BREWING COMPANY</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575741219109-B9OWORG55AVEM8J4IB82/Novel-Marketing-Agency-Client-List-Caleres-Explore-St-Louis.png</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1514912046885-5YZXQ18L9I33ZCBFZ3UT/Turn.jpg</image:loc>
      <image:title>Case Studies - KRANZBERG ARTS FOUNDATION</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1513807862799-OZ1J63IT0ULJQ7S36G7N/DSCF0859.jpg</image:loc>
      <image:title>Case Studies - REGIONAL CHAMBER</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1571354720371-C38T5UY7AFZNH7IOC9HG/WashU+Content+Marketing</image:loc>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1520536360439-KQZI19LODJU6XDH3H1S9/CENTRO_Novel.jpg</image:loc>
      <image:title>Case Studies - CENTRO MODERN FURNISHINGS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575741197339-Z53Z3R8MDRJ96O0HYSRA/Novel-Marketing-Agency-Client-List-Washington-University-Dr-Scholls-Shoes-Big-Heart-Tea.png</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1611088988048-9PPAM52MPE585006NA88/Noboleis+Vineyards+eCommerce+Website+Design+by+Novel+Marketing+Agency+St.+Louis</image:loc>
      <image:title>Case Studies - NOBOLEIS VINEYARDS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1513808137530-IOOBJRJJYP9F40C95QNJ/DSCF2435.jpg</image:loc>
      <image:title>Case Studies - EXPLORE ST. LOUIS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/e16e6fce-ace7-45b6-afd0-f5472f78c4b6/VerdBx_Sustainable_Restaurant_Packaging_Website_Branding_Photography_by_Novel_Marketing_Agency_St_Louis.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>VerdBx sustainable eco-friendly restaurant to-go boxes website, branding and photography by Novel Marketing Agency St. Louis.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1610636521245-AJX07ONJ81Y829JM56BX/SWIRL+Canned+Wine+Website+By+Novel+Case+Study</image:loc>
      <image:title>Case Studies - SWIRL CANNED WINE</image:title>
      <image:caption>Case study of SWIRL craft, canned wine alcohol beverage branding, logo, product photography, social media, digital strategy and website by Novel Marketing Agency, St. Louis.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1572379121790-FTILAHTA0ES0JC3V7W7F/_DSC5743+1_md.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1544476817673-07K3Y8OCYQ8X97JFQW8R/DSCF1788-2.jpg</image:loc>
      <image:title>Case Studies - ENCORE AT FOREST PARK</image:title>
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    <image:image>
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      <image:title>Case Studies - THE HUTTON RESIDENCES</image:title>
      <image:caption>The Hutton Residences condominiums luxury residential real estate development website, digital and brand strategy, logo and identity and photography by Novel Marketing Agency St. Louis.</image:caption>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1517416437824-O066HVAPJD5M8IXHVHIV/DH4A4359.jpg</image:loc>
      <image:title>Case Studies - FAUXGERTY</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575741249624-AVC14FGX6UQRAR7JYWOP/image-asset.png</image:loc>
      <image:title>Case Studies</image:title>
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  <url>
    <loc>https://www.hownovel.co/about-novel-marketing-agency-st-louis</loc>
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    <lastmod>2021-01-19</lastmod>
    <image:image>
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      <image:title>About</image:title>
      <image:caption>Website design, digital strategy, brand strategy, brand identity by Novel Marketing Agency. Client logos Jim Beam, McKelvey Vineyards, Barrett Barrera Projects.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575415004445-XP2ELBL7PE6PA881HSDX/Novel+Marketing+Agency+St+Louis+Client+Logos+Jim+Beam+Caleres+McKelvey+Vineyards+Barrett+Barrera+Projects</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575471513367-R3FUU3TDF0ZKFE33MK16/Novel+Marketing+Agency+St+Louis+Client+Logos+Washington+University+Big+Heart+Tea+Dr+Scholls+Shoes+Centro+Modern+Furniture</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1580828669891-IXFQ7ZII1AT6TUMC1SHJ/Testimonial+by+Novel+Marketing+Agency+Client+Westport+Plaza</image:loc>
      <image:title>About</image:title>
      <image:caption>"In cooperation with the St. Louis Regional Chamber and members of the St. Louis Regional Marketing Collaborative, we hired Novel to create a magazine designed to bring our brand to life. The resulting work featuring a series of St. Louis moments and profiles of many of the young personalities shaping our region exceeded our expectations and is now in its third reprinting.” —Brian Hall, Chief Marketing Officer, Explore St. Louis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575415052017-94FX7ZUGTGV0HKB2CTUW/Novel+Marketing+Agency+St+Louis+Client+Logos+Caleres+Explore+St+Louis+Encore+at+Forest+Park+Loll+Designs</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1580828321377-AW18GNMCA5MSHD5FGYKC/Testimonial+by+Novel+Marketing+Agency+Client+Dr+Scholls+Shoes</image:loc>
      <image:title>About</image:title>
      <image:caption>Novel Marketing Agency Testimonials and Select Client List Caleres, Dr. Scholl's Shoes, Washington University, Kranzberg Arts Foundation, Anheuser Busch, Jim Beam, Explore St. Louis, Regional Chamber of St. Louis, Urban Chestnut Brewing Company, projects+gallery, Barrett Barrera Projects, Westport Plaza, McKelvey Vineyards, Big Heart Tea, Union Station, Fauxgerty, Encore at Forest Park, Trost Dental, Aptitude Design &amp; Build.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463508935827-CIYROC4NTX1KPYV7BK8U/Aro+Ha_0986.jpg</image:loc>
      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.hownovel.co/contact</loc>
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    <lastmod>2020-01-21</lastmod>
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      <image:title>Contact</image:title>
      <image:caption>Novel Marketing Agency St. Louis Branding, Website and Strategy for Missouri winery, McKelvey Vineyards, owned by McKelvey Properties owner, Patricia McKelvey.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1575826288608-VGMRS1O2IR1QURKTCFW2/Novel+Marketing+Agency+video%2C+photography+and+art+direction+for+fashion+footwear+Fortune+500+Company+Caleres</image:loc>
      <image:title>Contact</image:title>
      <image:caption>Novel Marketing Agency Clients Explore St. Louis, Caleres, Loll Designs, Encore at Forest Park Apartment Living Development</image:caption>
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    <image:image>
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      <image:title>Contact</image:title>
      <image:caption>Novel Marketing Agency clients Washington University in St. Louis, Dr. Scholl’s Shoes, Big Heart Tea, Centro Modern Furnishings</image:caption>
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    <image:image>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.hownovel.co/alive-magazine</loc>
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      <image:caption>Luxury residential Real Estate developer hired Novel Marketing Agency St. Louis for a brand name, logo &amp; visual identity, strategy, website design and photography to attract affluent clientele to their upscale condominium development in Kirkwood, MO.</image:caption>
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      <image:caption>“As a creative and strategic partner, Novel has helped connect our stories with new audiences. The Novel team took the time to understand how the adult audience education needs are different and then crafted a content marketing strategy to focus on compelling stories that uplifted students while driving new search engine traffic.” —Jon Hinderliter, Director of Marketing &amp; Communications, Washington University in St. Louis</image:caption>
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      <image:caption>Novel Marketing Agency St. Louis created a digital content marketing strategy for Washington University to drive maximize SEO and drive new search engine traffic.</image:caption>
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      <image:caption>Known as one of the best website development design agencies in St. Louis, Novel Marketing Agency creates beautiful, mobile-friendly e-commerce websites that maximize SEO.</image:caption>
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      <image:caption>“Our marketing work with Novel Marketing Agency St. Louis has been a game changer for the Dr. Scholl’s brand.” —Holly Campbell, Vice President of Marketing, Caleres, Inc.</image:caption>
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      <image:title>The Hutton Residences Website &amp; Branding Case Study</image:title>
      <image:caption>Luxury residential Real Estate developer hired Novel Marketing Agency St. Louis for a brand name, logo &amp; visual identity, strategy, website design and photography to attract affluent clientele to their upscale condominium development in Kirkwood, MO.</image:caption>
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      <image:title>UCBC Video &amp; Website Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1658695871204-IQYEI4DAUSVDWR3UPFIY/uc-Website-By-Novel-Laptop-Recovered.png</image:loc>
      <image:title>UCBC Video &amp; Website Case Study</image:title>
      <image:caption>The Hutton Residences high-end condominium website design by novel marketing agency St. Louis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1656285418315-BWMNG54NVWEQE3G37914/UC_MOOD-01.png</image:loc>
      <image:title>UCBC Video &amp; Website Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59944784cf81e02c9578f375/1658695839530-87RD1TZ63HDG3AWCGNY3/UC_Website_By_Novel.All_Screens+copy.png</image:loc>
      <image:title>UCBC Video &amp; Website Case Study</image:title>
      <image:caption>Luxury residential Real Estate developer hired Novel Marketing Agency St. Louis for a brand name, logo &amp; visual identity, strategy, website design and photography to attract affluent clientele to their upscale condominium development in Kirkwood, MO.</image:caption>
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      <image:title>UCBC Video &amp; Website Case Study</image:title>
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  </url>
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