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Kranzberg Arts Foundation

KRANZBERG ARTS FOUNDATION - BRAND PLATFORM, MESSAGE MATRIX, DESIGN

Kranzberg Arts Foundation came to Novel for branding & identity and a communication strategy. We created a framework for them to communicate with collaborators, visitors and supporters. The work included: brand identity (logo, guidelines, photography treatment, sample campaign), content strategy (content pillars, mission/vision statement, story angles, sample social media calendar, audiences and messages matrix) and a brand book that could be shared with collaborators and contributing storytellers. 


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