DR. SCHOLL'S SHOES - STRATEGY, Commercial PHOTOGRAPHY, VIDEO
Dr. Scholl's Shoes is a leader in the comfort shoe category because of their on-trend, every day style. We think their comfort technology paired with smart style choices, makes their product remarkable. After identifying what makes them unique in their category, we asked ourselves who would be natural enthusiasts while embodying the brand values of innovation, authenticity and effortless style. We landed on stylish, creative entrepreneurs who are on their feet all day. The campaign launched with a series of stories about real people who are pursuing their passion. When we reached out to one subject about a possible collaboration they said, "Dr. Scholl's Shoes is becoming cool again, aren't they?" That's the goal, one story at a time.