Novel Marketing Agency St. Louis | Branding, Content,  Websites, Digital Strategy
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About NOVEL creative

Novel is a creative firm that elevates brands by telling stories that matter. Leveraging 15+ years in publishing, we help brands build meaningful relationships with audiences. 

We specialize in product launches, brand pivots, improving digital KPI’s and reaching new audiences.

We offer the following services:

  • Consulting + executive coaching

  • Branding + identity

  • Campaign development

  • Commercial photography + video

  • Content creation + management

  • SEO improvement

  • Influencer marketing

  • Digital marketing, including:

    • Analyze, review and restructure social, and digital properties, email capture and automation systems to improve ROI

    • Digital advertisement design, targeting, placement, optimization, review, and reporting

    • Website landing page review, testing, optimization and integration with advertising/email systems

    • Automated email development, review, and optimization for conversions

    • Full-funnel digital marketing system development to automate increased awareness, increase in social followers, email capture and prospect nurturing campaigns to increase sales

    • Develop and execute digital campaigns to achieve predetermined targets

    • Prioritize low-lift high-yield and sustainable opportunities for clients

    • Develop a holistic digital strategy including new and existing assets

Digital Platforms + Certifications

  • Facebook, Facebook Ads, Facebook Analytics

  • Instagram, Instagram Ads

  • LinkedIn, LinkedIn Ads

  • Twitter, Twitter Ads, Twitter Analytics

  • Google Ads, Google Analytics, Google Data Studio, Google Drive, Google Grants

  • Hubspot, MailChimp, Salesforce


  • Unbounce

  • WordPress, Squarespace, Wix, Webflow

what our clients say

"Our marketing work with Novel has been a game changer for the Dr. Scholl’s brand.  The team at Novel serves as an extension of our internal team and has demonstrated strong tactical abilities but even stronger strategic aptitude. The team is sharp, focused and dedicated – working diligently to understand our consumer, the competitive landscape and continually producing innovative solutions to business challenges. Best of all they are fun, sharp and genuinely interested in making our business better."

Holly Campbell, Vice President Marketing, Caleres, Inc.

The team at Novel was instrumental in solidifying our tone of voice and brand identity. The Novel team became a part of our leadership team and with their guidance we clarified competitive advantages and positioning. Their facilitation process, guided us to creative alignment so we could create compelling content that was tied to business goals.

Kunthearath Nhek-Morrissey

Vice President, Big Heart Tea

"In cooperation with the St. Louis Regional Chamber and members of the St. Louis Regional Marketing Collaborative, we hired Novel to create a magazine designed to bring our brand to life. The resulting work featuring a series of St. Louis moments and profiles of many of the young personalities shaping our region exceeded our expectations and is now in its third reprinting.

Brian Hall, Chief Marketing Officer, Explore St. Louis



Attilio D'Agostino | Co-founder 

Elizabeth Tucker | Co-founder 

Tracy Sodd | Digital Strategist

Rachel Brandt | Strategist 

Molly Fontana | Account Manager

Mark Arnold | Creative Director

Karina Tiller | Art Director

Emily Bihl | Copywriter 

Mack Korris | Copy Editor


Selected Client List: Caleres, Dr. Scholl's Shoes, Washington University, Kranzberg Arts Foundation, Anheuser Busch, Jim Beam, Explore St. Louis, Regional Chamber of St. Louis, Urban Chestnut, Projects+Gallery, Barrett Barrera Projects, Westport Plaza, McKelvey Vineyards, Big Heart Tea, Union Station, Fauxgerty