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About NOVEL creative

Novel is a creative firm that elevates brands by telling stories that matter. Leveraging 15+ years in publishing, we help brands build meaningful relationships with audiences. 

We offer the following services:

  • Consulting

  • Brand identity & positioning

  • Commercial photography & video

  • Content marketing, including: content strategy, editorial calendars, social, blog and email content, copy writing

  • Digital marketing, including: strategy, keyword (SEO/SEM), social (organic/paid), programmatic and influencers

what our clients say

"Our marketing work with Novel has been a game changer for the Dr. Scholl’s brand.  The team at Novel serves as an extension of our internal team and has demonstrated strong tactical abilities but even stronger strategic aptitude. The team is sharp, focused and dedicated – working diligently to understand our consumer, the competitive landscape and continually producing innovative solutions to business challenges. Best of all they are fun, sharp and genuinely interested in making our business better."

Holly Campbell, Vice President Marketing, Caleres, Inc.

"In cooperation with the St. Louis Regional Chamber and members of the St. Louis Regional Marketing Collaborative, we hired Novel to create a magazine designed to bring our brand to life. The resulting work featuring a series of St. Louis moments and profiles of many of the young personalities shaping our region exceeded our expectations and is now in its third reprinting.

Brian Hall, Chief Marketing Officer, Explore St. Louis



Attilio D'Agostino | Co-founder 

Elizabeth Tucker | Co-founder 

Rachel Brandt | Strategist 

Molly Fontana | Account Manager

Mark Arnold | Creative Director

Karina Tiller | Art Director

Jorie Jacobi | Copywriter 

Mack Korris | Copy Editor



Selected Client List: Caleres, Dr. Scholl's Shoes, Washington University, Kranzberg Arts Foundation, Anheuser Busch, Jim Beam, Explore St. Louis, Regional Chamber of St. Louis, Urban Chestnut, Projects + Gallery, Barrett Barrera